Wednesday, April 4, 2012

Social Media heading into The Future


As we continue into the future with the revolution of social media, you can only expect more. I personally feel that as social media becomes more and more popular with people of all different ages and walks of life privacy expectations will have to change. People have began to be more willing to share more and more personal details, such as sharing your likes, dislikes, opinions, photos, and videos. But what ever happened to less is more? As young adults we venture out into the workforce, and we’ve all heard that employers are beginning to search through social networking sites, checking into potential employee’s personal Facebook accounts and more, and sometimes that can be a very unprofessional portrayal of one’s self. Some solutions have been found with more professionally aimed sites such as LinkedIn, focused at connected and reconnecting past and present colleagues and classmates, and also helping individuals to discover insider connections within the workforce and potential business opportunities. Eventually though I do feel as though some line will have to be drawn between sharing personal experiences and information and becoming a part of the corporate world. Another frequently changing movement is the concept of a “friend network”, as time moves forward I feel there will be a reorganization of social networks, and it has already begun to be introduced with Rogers concept “One Number”, allowing users to keep one number as a representation of them to excess instant messaging, video chatting, calling, and texting, and I’m sure this can be adapted to include social networking in the coming time. Finally, one of the hugest movements happening and that will continue to happen is the use of social media as a marketing ploy, everywhere we look there is advertisements, and companies have began to create social networking profiles of their own to reach more and more potential consumers. With the technological development of the Smartphone, all of this is accessible right in the palm of your hand, all day long the latest news, gossip, or gadget is being thrown right in our face, and furthermore the ability of “Rating” these topics and items is everywhere. Whether it’s tweeting your feelings on a product or service, liking, disliking, or giving a rating out of a potential 5 stars, companies are finally getting back the feedback they need and will continue to develop the next best thing to keep the cycle flourishing. And with that being said, my only suggestion is to become or remain an informed consumer, your opinion matters!

3 comments:

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  2. You make really great points, I like how you said that no matter what you're doing you're still participating in part of the feedback process and that's what companies want. This is so true because society may not think they are helping in the process of all of these new developments but they actually are. I also agree with how you said that eventually a line has to be drawn and you're right because it's starting to be taken too far. I enjoyed reading your post!

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  3. I agree with your post. Moving into the future, social media companies need to draw a line when it comes to privacy. They seem to be getting away with more and more, despite all the new regulations being brought into play. I wasn’t aware of Roger’s One Number. I think businesses’ will continue to take as much advantage of this new medium. If they don’t, they miss out on a huge opportunity.
    I think the social media revolution is giving a lot of people a chance to become creative and show their ideas with the world. And if you have no ideas or desire to create a new product, you can definitely still use social media to become an informed consumer, like you mentioned.

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